What changes are made in Facebook Ads configurations ?
The option “Use account attribution settings” has been replaced by “Use unified attribution settings".
The new unified settings are defined at ad set level and inherit the account attribution settings. In case the option is enabled, if 28d_click or 28d_view were used on account level before these values will be migrated by Facebook into 7d_click and 7d_view on ad set level, respectively.
All other attribution settings stay intact.
In case the option is not enabled, data will be pulled from the API using the Facebook default which has been changed from [1d_view, 28d_click] to [1d_view, 7d_click].
Are [28d_view, 28d_click] still supported ?
Attribution windows 28 day views and clicks will continue to be available but they will return empty data for most action types. There are only two exceptions:
- Offline conversion metrics are not impacted by signal loss and will not be affected. 28 day data will still be returned.
- Inactive legacy ads that have a 28 day window value, Facebook will return this data.
When do I need to update my Datastream settings because of Facebook Attribution changes?
No changes are required for the moment, however we advise our clients to start preparing for the enforcement if your Datastreams use 28 day views and clicks attribution.
Will Adverity automatically update my datastreams?
Adverity automatically replaced “Use account attribution settings” with “Use unified attribution settings”, all other settings have to be updated manually.
What do I do with historical data? Do I need to refetch?
Historical data on Adverity will remain unless overwritten. No refetch is required.
What happens to my data if I do not select any Action Attribution Windows?
Facebook default attribution values [1d_view, 7d_click] will be applied to measure the actions that occurred when a conversion event happened.
For example, 7d_click means the data will be returned for all actions that happened 7 days after someone clicked on the ad.
What happens to my data if I do select any Action Attribution Windows?
The attribution values you set will be applied to measure the actions that occurred when a conversion event happened.
What is the starting date range that will impact our datastreams?
There is no official date communicated by Facebook regarding the enforcement yet. Your Account Manager will contact you once this information becomes available.