DESCRIPTION: This documentation serves as a guideline for Adform users. It provides step by step instructions on how to easily configure Adform complex metrics settings on Datatap.
STEP 1: Copy this code example into the complex metrics field:
[
{
"metric": "conversionsSpecs",
"specs": {
"pageCategory": "download",
"adInteraction": "all",
"visitUniqueness": "noRepeat",
"conversionType": "conversionType2"
}
}
]
This code is equal to following settings on Adform:
STEP 2: Adjust keys and attributes marked with red according to your needs, as shown in 3 examples below:
[
{
"metric": "conversionsSpecs",
"specs": {
"pageCategory": "download",
"adInteraction": "all",
"visitUniqueness": "noRepeat",
"conversionType": "conversionType2"
}
},
{
"metric": "conversionsSpecs",
"specs": {
"pageCategory": "infoPages",
"adInteraction": "all",
"visitUniqueness": "noRepeat",
"conversionType": "conversionType3"
}
},
{
"metric": "visits",
"specs": {
"pageCategory": "allPages",
"adInteraction": "recentClick"
}
}
]
STEP 3: Following keys and attributes are possible. Replace red marked keywords with others from the list below, if needed:
-
adInteraction
- all
- postClick
- postImpression
- recentClick
- recentImpression
- allCampaign
- allNonCampaign
-
mpAmountType
- net
- net2
- gross
-
mpCalculationTime
- reportingPeriod
- total
-
viewSettings
- viewSettings1
- viewSettings2
- viewSettings3
-
adUniqueness
- all
- campaignUnique
- campaignDayUnique
- mediaUnique
- lineItemUnique
- lineItemDayUnique
- bannerUnique
- notCampaignUnique
-
conversionType
- allConversionTypes
- conversionType1
- conversionType2
- conversionType3
-
pageCategory
- allPages
- landingPages
- infoPages
- signUpPages
- none
- homepage
- productPage
- thankYouPage
- download
-
visitUniqueness
- noRepeat
- all
- pointSession
- pointCampaign
- allSitesCampaign
- orders
- sessions
-
timeScope
- days
- weeks
- months
- years
-
dataSource
- adform
- se
-
costDataSource
- adform
- se
-
costType
- maxCost
- fixedCost
- fixedPrice
- rtb
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