Adform - Complex Metrics

DESCRIPTION: This documentation serves as a guideline for Adform users. It provides step by step instructions on how to easily configure Adform complex metrics settings on Datatap. 

STEP 1: Copy this code example into the complex metrics field:

[
    {
        "metric": "conversionsSpecs",
        "specs": {
            "pageCategory": "download",
            "adInteraction": "all",
            "visitUniqueness": "noRepeat",
            "conversionType": "conversionType2"
                 }
     }
]

This code is equal to following settings on Adform:

STEP 2: Adjust keys and attributes marked with red according to your needs, as shown in 3 examples below:

[
    {
        "metric": "conversionsSpecs",
        "specs": {
           "pageCategory": "download",
            "adInteraction": "all",
            "visitUniqueness": "noRepeat",
            "conversionType": "conversionType2"
        }
    },
    {
        "metric": "conversionsSpecs",
        "specs": {
            "pageCategory": "infoPages",
            "adInteraction": "all",
            "visitUniqueness": "noRepeat",
            "conversionType": "conversionType3"
        }
    },
    {
        "metric": "visits",
        "specs": {
            "pageCategory": "allPages",
            "adInteraction": "recentClick"
        }
    }
]

STEP 3: Following keys and attributes are possible. Replace red marked keywords with others from the list below, if needed:

• adInteraction

  • all
  • postClick
  • postImpression
  • recentClick
  • recentImpression
  • allCampaign
  • allNonCampaign

• mpAmountType

  • net
  • net2
  • gross

• mpCalculationTime

  • reportingPeriod
  • total

• viewSettings

  • viewSettings1
  • viewSettings2
  • viewSettings3

• adUniqueness

  • all
  • campaignUnique
  • campaignDayUnique
  • mediaUnique
  • lineItemUnique
  • lineItemDayUnique
  • bannerUnique
  • notCampaignUnique

• conversionType

  • allConversionTypes
  • conversionType1
  • conversionType2
  • conversionType3

• pageCategory

  • allPages
  • landingPages
  • infoPages
  • signUpPages
  • none
  • homepage
  • productPage
  • thankYouPage
  • download

• visitUniqueness

  • noRepeat
  • all
  • pointSession
  • pointCampaign
  • allSitesCampaign
  • orders
  • sessions

• timeScope

  • days
  • weeks
  • months
  • years

• dataSource

  • adform
  • se

• costDataSource

  • adform
  • se

• costType

  • maxCost
  • fixedCost
  • fixedPrice
  • rtb