Google Ads: Mobile App Campaigns

Within Google Ads, it is possible to run 2 types of Mobile App Campaigns. However, please note that there are restrictions on pulling data for these through the API (Adwords API).

Type 1: Universal App Campaigns (UAC)

Universal App Campaigns are only available through the Adwords API for the report types listed below. Any other report type does not include data about this type of campaign

• ACCOUNT_PERFORMANCE_REPORT
• CAMPAIGN_PERFORMANCE_REPORT
• BUDGET_PERFORMANCE_REPORT
• CAMPAIGN_LOCATION_TARGET_REPORT
• CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT
• CAMPAIGN_NEGATIVE_LOCATIONS_REPORT
• CAMPAIGN_NEGATIVE_PLACEMENTS_PERFORMANCE_REPORT

Type 2: Mobile App Engagement Campaigns

Data for these is not available, as they are currently not supported. 

However, these will be available within the new Google Ads API (currently in beta).