Calculated KPIs are metrics that represent a ratio/sum/formula that is based on other metrics. Common examples are Cost-per-Mille (CPM), Cost-per-Click (CPC) or Conversion Rate.
- Calculated KPIs should not be imported. Instead, only their components are imported, e.g. Costs and Clicks in order to produce a CPC. This is necessary when, e.g. the total CPC of several data sets does not equal the sum of the CPCs.
- Example: You have three data sets with a CPC of €1. The total CPC is still €1 and not €3.
CREATING CALCULATED KPIs
You can create KPIs with the KPI Creator.
E.g. Cost per Booking = Costs / Bookings
- From either the Explore or Present Element, open the Workspace Picker and click Administration.
- In the left-hand menu, under Explore, click KPIs and Dimensions.
- Click + Create calculated KPI.
- Select Metrics to add to formula below:
In the drop-down menu, select a required metrics and click Add metric. Repeat for each Metric you want to include, and each will then appear in the formula field below.
You can build formulas by using standard mathematical operators such as + - / *.
E.g. the formula for the example above would be: "(costs)/(bookings)".
- Click on Validate to verify whether or not the operation can be performed.
- Calculated KPI Name:
Name the new KPI.
- If the new KPI should be displayed as either a currency or a percentage, click the appropriate checkbox.
For the example above, an appropriate name for the new KPI could be "Cost per Booking", and is Currency should be ticked.
Select the Workspaces which should have access to the new Calculated KPI. If the root Workspace or a Workspace Group is chosen, then all of its child Workspaces will also have access.
- Save by clicking Create calculated KPI.
CREATING CONDITIONAL KPIs: SYNTAX
You can also create more complex KPIs which include a conditional (IF/THEN) clause. For those of you somewhat familiar with SQL syntax, this can be very easily constructed, as it follows the same logic.
Use Case: You want to make sure that the cost per booking KPI you created above is only calculated when a sufficient number of bookings exist. Otherwise, you would like to simply apply a general discount factor to the cost until the sufficient number of bookings has been reached.
Cost per Booking = Costs / Bookings BUT only calculate this when bookings are higher than X (e.g. 10), otherwise simply discount the cost by Y (e.g. 30% or 0.3). This could be calculated using the formula below.
CASE WHEN (bookings)>10 THEN (costs)/(bookings) ELSE (costs)*0.3 END
- CASE WHEN and END must wrap around the entire calculation
- OR, AND and IS NULL are supported