Plan: Mediaplans & Campaign Monitoring

WHAT IS THE PLAN SECTION? 

Please note: In order to start seeing and using the Plan section, you will need to import at least one Mediaplan. If no Mediaplans are imported, this section will not be visible. Please reach out to your Account Manager to get started with Mediaplans.

The Plan section provides additional capability to monitor the performance of all mediaplans on a given business entity, combined together with other data from Explore, and lets you create widgets to add to your dashboards. When you first get started, you will see the default view with predefined date range (past 30 days), showing only currently live placements.

DATE RANGE

Note that the date range filter in Plan is slightly different to Explore mode. To filter placements by date, you have to select the desired date range as well as the placement status. You can choose between:

• placement is live
• placement starts
• placement ends
• placement starts and ends

Choosing a date range for the whole month and placement is live will show all placements that were live in that month, i.e. the start date or end date were in the date range. Choosing placement starts or placement ends and a date range will only show placements with that status. 

SPECIAL PLAN COLUMNS

The left hand section of Plan, like Explore, includes all available fields, separated by metrics and dimensions. All metrics & dimensions from Explore are available, as well as special Plan columns. Most of these are useful calculated metrics that relate to Mediaplan placement specific information. To know how these metrics are calculated, simply hover your mouse over them to see the definition. 

Example:

"Days elapsed" - Number of days that have elapsed since campaign/placement started excluding today.

If you have any questions on any of the special columns, please reach out to us.

DELIVERY STATUS

The delivery status (ratio between current value and expected value) is denoted by one of 4 colour circles:

• red - delivery status is below 90%
• orange - delivery status is between 90% - 100%
• light green - delivery status is between 100% - 110%
• dark green - delivery is status is 110% or more

In case you have a different preference for the colours or percentages above, please reach out to your Account Manager to request adaptions.

PLACEMENT STATUS

In addition to filtering on placement status and date range described above, you can also further filter for all shown placements using the "play", "fast forward" & "fast rewind" buttons.

• "play" - placement is currently live
• "fast forward" - placement is yet to start
• "fast rewind" - placement has already ended

OPTIONAL: GANTT CHART

It is possible to visualise all the above in a Gantt chart format to better track performance over an extended time period and create more visually appealing tables. Please reach out to your Account Manager if you would like to start using this feature.